Top 10

Top 10 in the category

1. Rank number 1
   Craig Sullivan
   +36Like
2. Rank number 2
   Flint McGlaughlin
   +28Like
3. Rank number 3
   André Morys
   +27Like
4. Rank number 4
   Valentin Radu
   +22Like
5. Rank number 5
   Guido X Jansen
   +20Like

Nominate to this Category

Top CRO experts is a living category for ranking some of the most influential people in conversion rate optimization, experimentation and digital growth. CRO is the discipline of improving the percentage of visitors who take a desired action, such as buying, signing up, requesting a demo or completing a form. The best people in this field combine customer research, analytics, A/B testing, UX, copywriting, persuasion, statistics and business judgment into work that improves real commercial outcomes, not just vanity metrics.

This top list is built for comparing the people who shape how modern companies turn traffic into revenue. Strong candidates are not only good at running tests. They have created methods, built agencies, trained teams, written influential books, led experimentation programs, improved ecommerce and SaaS performance, or helped make CRO a more serious, evidence based part of marketing and product strategy. The ranking should be treated as a draft candidate list, not as an objectively proven final order.

Latest nominations

• Rishi Rawat
• Paul Rouke
• Stephen Pavlovich
• Lukas Vermeer
• Stefan Thomke
• Ronny Kohavi
• Valentin Radu
• Guido X Jansen
• Deborah O’Malley
• Flint McGlaughlin

Everyone nominated in this category