Omniconvert
Valentin Radu has pushed CRO toward customer value optimization, especially in ecommerce and retail. As founder of Omniconvert and The CVO Academy, he focuses on helping companies think beyond the first conversion and toward customer lifetime value, retention and profitability. His perspective matters because strong CRO does not only ask how to get more people to buy once. It asks how conversion work can improve the economics of the entire customer relationship.