Online Dialogue and Conversion Hotel
Ton Wesseling has been central to the evidence based growth movement in Europe. As founder of Online Dialogue and Conversion Hotel, he has influenced both the agency side and the community side of CRO. His work focuses on building data informed growth systems, training teams and creating experimentation cultures that can survive beyond a single consultant or campaign, which makes his approach especially relevant for companies that want CRO to become a long term operating model.