Susan Wenograd
Susan Wenograd brings long experience in paid media, social advertising, strategy and marketing leadership. She is known for her writing, speaking and practical explanations of how paid media works across platforms. Her strength is the ability to evaluate advertising from both an operator and leadership perspective. In Meta advertising, that matters because campaign performance cannot be judged only by clicks or reported ROAS. It needs to be understood in relation to budget, creative, funnel stage, attribution, customer quality and business goals. Her background gives her credibility with both media buyers and marketing executives.