Conversion and Neko
Stephen Pavlovich founded Conversion.com, one of the best known experimentation and conversion optimization agencies in the UK. Conversion later became part of a larger global CRO agency structure, combining Conversion.com and Widerfunnel under the Conversion brand. His current professional profile points to growth work at Neko, but his CRO reputation is built on agency leadership, experimentation strategy and a long public role in the conversion optimization community.