Immeria
Stéphane Hamel is one of the long standing thought leaders in digital analytics. He is known for the Digital Analytics Maturity Model, analytics quality work and his contributions to the wider measurement community. His expertise is broader than Google Analytics alone, but his influence on GA, GTM and analytics maturity makes him highly relevant in this category. He stands out because he focuses on whether organizations have the people, process, governance and culture needed to make analytics valuable. That strategic view is important because better tools do not automatically produce better decisions.