Sarah Levinger
Sarah Levinger has built a strong reputation around consumer psychology, performance creative and paid social research. Her work focuses on understanding why people buy, what motivates them, what fears or objections hold them back and how those insights should shape ad creative. She stands out because Meta advertising has become increasingly dependent on creative that speaks to real customer psychology. Her approach helps brands move beyond generic hooks and into messaging that reflects the market, the product and the emotional logic behind a purchase.