Ronny Kohavi
Ronny Kohavi is one of the most important experimentation experts in the world. His experience includes senior experimentation and data roles at Airbnb, Microsoft and Amazon, and his teaching and writing on A/B testing have influenced how large organizations build trustworthy controlled experiments. His work is highly relevant to advanced CRO because valid experimentation depends on sound statistics, careful interpretation and a culture that understands the limits as well as the power of testing.