Frictionless Commerce
Rishi Rawat has built a specialist reputation around ecommerce product page conversion and buyer psychology. Through Frictionless Commerce, he focuses on helping Shopify and ecommerce brands improve product storytelling, reduce shopper hesitation and increase sales from existing traffic. His work stands out because many ecommerce sites treat product pages as catalog pages, while his approach treats them as persuasion systems where every claim, objection and moment of doubt can affect conversion.