Tie and Fermat
Rabah Rahil brings a strong ad tech, attribution and ecommerce growth perspective to Meta advertising. His background includes senior marketing roles at Triple Whale and Fermat, where measurement, customer journeys, creative and commerce infrastructure are central topics. His strength is helping marketers think critically about reported performance, attribution and the real signals behind paid social scale. He stands out because modern Meta advertising is not only about buying media. It is also about understanding data quality, platform bias, incrementality, creative learning and the systems that help teams make better decisions.