AdRelevance
Pontus Vippelius is Head of SEO at AdRelevance and one of Sweden’s most interesting ecommerce SEO specialists. He has more than 15 years of experience in search and focuses heavily on product feed optimization, product search architecture, merchant listings and data driven SEO for online retailers. His strength is technical precision combined with commercial ecommerce understanding, which makes him especially relevant in a search landscape where product visibility is spread across organic results, feeds, shopping surfaces and AI influenced search experiences.