Outline and Unbounce
Oli Gardner has had a major influence on how marketers think about landing pages and campaign specific experiences. He co founded Unbounce in 2009 and became known for conversion centered design, landing page critique and the idea that paid and organic campaign traffic should be sent to focused pages rather than generic homepages. His newer work with Outline keeps him connected to B2B SaaS marketing and product development, while his Unbounce background gives him deep authority in landing page optimization.