Rud Pedersen
Morten Rud Pedersen is one of the most important public affairs and strategic communications figures in the Nordics. He is the founder, president and CEO of Rud Pedersen, a firm that started in Gothenburg and has grown into a major European public affairs group. His strength is the ability to connect politics, business, regulation and reputation, which makes him especially relevant for companies that need communication in complex public and political environments.