Mari Smith International
Mari Smith is one of the most established voices in Facebook marketing. Her influence reaches back to the early years of Facebook as a business platform, and she remains known for helping companies understand how Facebook, community, content and paid reach fit together. Her strength is not limited to media buying. She brings a broader strategic understanding of Facebook as a relationship and visibility platform, which is important because successful Meta advertising often depends on trust, brand presence and audience engagement before the conversion ever happens. Her long public reputation gives her unusual authority in the wider Meta ecosystem.