Vista
Lukas Vermeer is one of the strongest in house experimentation experts in the field. His background includes leading experimentation at Booking.com and later senior experimentation work at Vista, where his focus has been on helping product teams improve customer experience through measurable experiments. He stands out because he has worked on experimentation at scale, including infrastructure, training, governance and statistical storytelling. For CRO teams inside large companies, that kind of operating experience is especially valuable.