Amsive
Lily Ray is Vice President of SEO and AI Search at Amsive, where she leads strategic SEO work for the agency’s client programs. She has become one of the most important public voices on Google algorithm updates, quality signals, AI search and the way organic visibility changes in competitive and sensitive industries. Her strength is not only that she understands search technically, but that she is able to interpret what large Google changes mean in practice for real websites. That makes her particularly relevant in a period where SEO is increasingly about trust, authority, helpfulness and how brands are represented across both traditional search results and AI driven answers.