KS Digital and Amplitude
Krista Seiden has played an important role in bringing Google Analytics to a wider professional audience. Her background includes several years at Google, where she worked on Google Analytics, Google Marketing Platform and GA4, and she later built KS Digital as a consultancy focused on analytics strategy, implementation and enablement. She is especially strong at connecting product knowledge with real business use cases, which makes her valuable for companies that need to make GA4 useful for marketing, product and leadership teams. Her public education work, consulting and product background give her authority across both the technical and strategic sides of digital analytics.