DiveTeam
Ken Williams has a strong background in digital analytics, data strategy and modern marketing measurement. He has worked with enterprise teams on web and app analytics, connected devices, data collection and GA4, and later founded DiveTeam to help marketers make better use of complex data environments. His strength is connecting analytics tools with cloud computing, incrementality, privacy and business decision making. That makes him relevant for companies that have moved beyond basic GA4 reporting and need to build a more reliable measurement layer across marketing, product and customer data.