UpGrowth Commerce
Jordan West is an ecommerce growth strategist and founder of UpGrowth Commerce, with a strong focus on paid social, retention and brand growth. His strength is looking at Meta ads as part of a larger ecommerce system that includes customer acquisition, email, SMS, lifecycle marketing and profitability. He stands out because many brands over rely on paid social without building the supporting systems that make acquisition sustainable. His approach is relevant for companies that want Meta ads to support long term growth rather than short term spikes.