Your.Online
Joost de Valk is best known as the founder of Yoast, the WordPress SEO plugin used by millions of sites, but his influence goes beyond a single product. He is now Group Head of AI and Growth at Your.Online and remains one of the most important figures in the WordPress and SEO ecosystem. His career matters because he helped bring SEO into the everyday workflow of publishers, small businesses and website owners. Instead of keeping SEO as something only specialists could work with, Yoast made many core SEO tasks visible, understandable and easier to implement.