MeasureU
Jeff Sauer has spent much of his career helping marketers trust and use their data more effectively. Through Data Driven U, Jeffalytics and MeasureU, he has trained large numbers of marketers in Google Analytics, campaign measurement and digital marketing analytics. His strength is connecting analytics education with business application. He does not treat Google Analytics as a reporting interface alone, but as part of a wider system for understanding marketing performance, fixing broken data and improving decisions. His agency background, teaching experience and public speaking have made him a strong figure in analytics training.