Northwoods
Fred Pike is a respected GA4 and Google Tag Manager educator with a strong reputation in the analytics community. At Northwoods, he leads work around GA and GTM, while also teaching through industry platforms and events. His strength is practical implementation knowledge, especially for teams that need to understand how GA4, GTM, events and reporting should be set up in the real world. He is known for making analytics approachable without oversimplifying it, which is important for organizations that need both technical accuracy and a clear framework for using their data.