MECLABS Institute
Flint McGlaughlin’s work at MECLABS Institute has focused deeply on offer response optimization, value proposition and the psychology of why customers say yes. As founder of MECLABS, he has built one of the more research oriented platforms in the conversion world. His influence is especially strong among marketers who want to understand the relationship between message, offer, friction, incentive and decision making, which sits at the heart of high level CRO.