SM Commerce and The BPM Method
Depesh Mandalia is a specialist in ecommerce Meta advertising, scaling systems and ad frameworks. He is known for The BPM Method and for teaching advertisers how to think about buyer psychology, campaign structure, creative and profitability. His strength is the combination of media buying experience and system building. He stands out because he focuses on how advertisers can structure decisions rather than chase hacks, which is especially important as Meta relies more on automation and fewer manual targeting controls. His work is highly relevant for ecommerce brands that need profitable scale from paid social.