Bertey
Dawn Anderson is the founder of Bertey and is known for her work in technical SEO, information retrieval and digital marketing strategy. She is one of the more intellectually interesting people in SEO because she connects practical optimization with how search engines understand information, language and relevance. That makes her especially valuable in a period where SEO is moving closer to AI search, entity understanding and machine interpretation of content. Her work sits at the point where technical SEO, search theory and real business strategy meet.