Kick Point and KP Playbook
Dana DiTomaso brings a strong agency and education perspective to Google Analytics and digital measurement. As the founder of Kick Point and KP Playbook, she helps marketers build reporting and analytics systems that connect to real goals instead of vanity metrics. Her strength is making analytics useful for agencies, local businesses and marketing teams that need to prove what is working. She is especially good at translating GA4, Looker Studio and campaign data into plain English insight, which is often the difference between having analytics installed and actually using analytics to make better decisions.