Zyppy
Cyrus Shepard is the founder of Zyppy and works as a data driven SEO and AI growth consultant. He is known for combining practical SEO experience with testing, experimentation and evidence based recommendations. His background includes a senior role at Moz, but his current work through Zyppy focuses on helping companies grow qualified organic traffic with clear strategies, testing and actionable improvements. What makes Cyrus interesting is that he bridges the gap between classic SEO knowledge and the more experimental side of modern search, where assumptions need to be tested and where AI, content quality and search result behavior are changing quickly.