Jones Road Beauty
Cody Plofker has become an important in house operator in ecommerce advertising and measurement. At Jones Road Beauty, he has worked on scaling a major direct to consumer brand while taking a thoughtful approach to creative testing, media mix, attribution and marketing efficiency. His strength is practical brand side decision making. He stands out because he shows how Meta advertising can be managed inside a real business where growth, profitability, measurement uncertainty and creative learning all have to be balanced at once.