Adswerve
Charles Farina is known for deep practical expertise in Google Analytics 360, GA4, Google Tag Manager, Google Marketing Platform and Google Cloud. His work at Adswerve has put him close to large enterprise implementations where analytics must integrate with advertising, data warehousing, activation and governance. He stands out because he understands both the platform details and the commercial reality of measurement inside complex organizations. His public explanations of GA4, Ads measurement and Google’s broader marketing stack have made him a trusted technical voice for analysts and marketing teams that need to understand what platform changes mean in practice.