Conversion Sciences
Brian Massey is a serious candidate because he has made the scientific side of CRO memorable and practical. As founder and Conversion Scientist at Conversion Sciences, he is known for applying visitor profiling, analytics, purposeful content and A/B testing to website optimization. His public identity around experimentation has helped make CRO feel more rigorous to business owners and marketing leaders, while his background across programming, marketing and entrepreneurship gives him credibility across both technical and commercial teams.