Verified Data
Brian Clifton is one of the best known authorities in Google Analytics, web analytics and privacy led measurement. As a former Head of Web Analytics for Europe at Google and author of widely used analytics books, he has helped define how professionals think about measurement quality, governance and data trust. His more recent work with Verified Data puts him close to one of the most important issues in analytics today, which is whether companies can collect and use data in ways that are accurate, compliant and sustainable. His strength is the ability to combine classic analytics expertise with modern privacy, consent and risk management.