Invesp
Ayat Shukairy has helped build Invesp into a known CRO authority while focusing on the practical link between usability, copy, design and conversion performance. As co founder and CCO at Invesp, she brings a customer experience and ecommerce perspective to optimization. Her work is especially relevant because many conversion problems are not only statistical problems. They are problems of clarity, trust, usability and motivation, which are areas where her background stands out.