konversionsKRAFT
André Morys is one of Europe’s most influential CRO and experimentation figures. As founder and chairman of konversionsKRAFT, he has helped shape the German and European market for conversion optimization, strategic digital growth and experimentation culture. His work connects behavioral science, customer centricity and organizational change, which is especially important for large companies that need CRO to become part of how teams make decisions rather than a side project owned by marketing.