Alex Fedotoff
Alex Fedotoff is known for ecommerce Facebook ads, scaling direct to consumer brands and teaching paid social systems. His work focuses on campaign structure, creative, offers, product selection and profitable growth. His strength is a performance driven approach to ecommerce advertising, especially for brands trying to move from small scale campaigns into more serious acquisition systems. He stands out because he speaks directly to operators who want to use Meta ads as a growth engine, while still paying attention to margin, offer strength and testing discipline.